Taan. Access to a
world marketing expertise.
Inspiring since 1936.
Mission
Helping members help their clients
Taan exists to enhance the intelligence, expertise, reach and personal effectiveness of the owners of its member agencies:
- Intelligence, through the sharing of best practices, management information, processes and technologies.
- Expertise, through cooperative utilization of the talents, skills and experience of each member.
- Reach, through hands-on affiliations with local independent agencies around the world.
- Personal Effectiveness, through education and close, confidential, trusted-advisor relationships with other members.
Members assist one another in all areas of agency operations, growth problem-solving and performance.
Field Research
Even within tight deadlines, we can help pinpoint problems and opportunities, locally, nationally or globally, market by market. We can research customers and prospects and study competitive activity. We can uncover what salespeople, wholesalers and dealers really think.
Campaign Execution
We can help implement integrated, all-market campaigns, and/or special, localized efforts in key markets or against target market categories.
Test Marketing
Working with our strategic partners we can help with all facets of pre-market testing including creative, brand positioning, consumer behavior, customer segmentation, media, etc. We can help measure customer satisfaction, forecast ROI on marketing costs as well as evaluating the current and future value of existing marketing properties.
Media Planning
Not just by the numbers but with an intimate working knowledge of the media we’re buying – by geographic market, product category or targeted consumer and business-to-business in all required media.
Media Relations
Not by long distance but with personal contacts with news directors, editors and writers in international, national and local markets – and in specific consumer and business-to-business categories.
Special Promotions and Events
With people on-site to help set up and run presentations, seminars, meetings, trade shows and consumer events.
Community Relations and Public Opinion Programs
Strategize to help achieve vital goals for companies or industries among voters, special interest groups and government entities.
Leadership
Peter Gerritsen
Taan Worldwide President
Boston, MA, USA
I assumed the leadership position of our network in 2007, working with member agencies, and promoting the network throughout the globe.We view our network as a key ingredient in assisting member agencies, and their clients, in improving their knowledge through better skills, insights, and operational processes through a cooperative network of independent agencies throughout the world. The interactions between each member has brought valuable tools to the entire group by sharing ideas that effect the way each of us conduct business. As Global President, my role is as a facilitator of this shared knowledge. Continuously looking to bring innovative thinking, creativity, and support to all the members and their clients.
Board of governors
Marcy Tessmann
Board of Governors – Chair
President – Charleston|Orwig
Hartland, WI, USA
John McCallum
Governor - Europe
President – Charleston|Orwig
Hartland, WI, USA
Rodrigo Rodrigues
Governor – International
Web Site-Apps Committee Chair
Presidente - OpusMúltipla Comunicação
Curitiba, Brazil
Jean-Marc Demers
Governor - North America
Meetings Committee Chair
Président-directeur général - Agence Braque
Montréal, Québec
B.C. LeDoux
Governor – North America
Workshops/Events Committee Chair
President/Partner – The Glenn Group, Wide Awake
Reno, Nevada, USA
Las Vegas, Nevada, USA
Bob Goranson
Taan Administration and Resource Management
Tucson, Arizona, USA
Legal counsel
Jim Locatelli
CPA, Taan Financial Counsel
President – Locatelli and Company
Milwaukee, WI, USA
TAAN maintains a formal relationship with the national law firm of Reed Smith, the country’s leading practice specializing in advertising and promotion law. And through their alliance with GALA, (Global Advertising Law Alliance), TAAN members may have access to legal advice and remedies almost anywhere in the world.
Financial counsel
John Feldman
Taan Legal Counsel
Workshops/Events Committee Chair
President/Partner – The Glenn Group, Wide Awake
Reno, Nevada, USA
Las Vegas, Nevada, USA
certified public accountant and an entrepreneur himself, Jim Locatelli took his considerable experience in the marketing communications field and opened up his own distinctive boutique of financial management and accounting services.
History
1936
It all Started
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1938
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1940
It all Started
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Barlow goes out of business
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
A humble beginning
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1941
First meeting in Chicago
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1946
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1947
Meetings resume
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Resources
I assumed the leadership position of our network in 2007, working with member agencies, and promoting the network throughout the globe.We view our network as a key ingredient in assisting member agencies, and their clients, in improving their knowledge through better skills, insights, and operational processes through a cooperative network of independent agencies throughout the world. The interactions between each member has brought valuable tools to the entire group by sharing ideas that effect the way each of us conduct business. As Global President, my role is as a facilitator of this shared knowledge. Continuously looking to bring innovative thinking, creativity, and support to all the members and their clients.